Chicago Lighthouse Announces Giving Tuesday Campaign

For the first time, The Chicago Lighthouse will participate in Giving Tuesday. The focus of this day is to support charitable MyVisionIs_LOGO_finalorganizations through the power of social media and to highlight the importance of giving back to the community. Additionally, the Giving Tuesday movement celebrates and supports various giving and philanthropy events year round. This year, Giving Tuesday will take place on Tuesday, December 1, following Black Friday and Cyber Monday in the United States.

Giving Tuesday is observed all over the world, and this year marks its fourth anniversary. Although the observance is relatively new, it has already made a huge impact across the world. In 2014, for example, around $30 million were raised in online donations. Today, over 30 thousand organizations and businesses from 68 countries participate in Giving Tuesday.

Each year, the Chicago Lighthouse provides $1.5 million in non-reimbursed services to our clients. Much of this care is provided to individuals who receive support for only a portion of the vision care they need. Two populations of the Lighthouse community especially in need of this support are children and seniors.

“Through an aggressive social media campaign, community outreach and word of mouth, we aim to raise $30,000 to ensure that children and seniors who rely on our services will have access to the exams, glasses and devices they need to enjoy a more independent and fulfilling life,” said Dr. Warren Chapman, chief advancement officer.

How vision helps children realize their vision…

• 80% of learning in a child’s first 12 years comes through their eyes, yet 25% of all school children in the U.S. have a vision problem significant enough to affect their learning
• Up to 85% of academically and behaviorally at-risk children ages 8 through 18 had vision problems that were either undetected or untreated

We can make a difference by providing eye exams and glasses…

• 90% of children who need glasses do not have them
• Early exams and treatment can stop bigger problems from arising down the road and can detect vision issues that could impair eyesight for life, if left undetected or untreated

How vision helps seniors realize their vision…

• While most seniors’ eye exams are reimbursed by insurance coverage, the cost of glasses or other needed vision devices are not covered by insurance
• The average pair of corrective glasses is $400, while assistive devices can range in price from $60 for a hand-held magnifier to over $3,000 for a CCTV or a screen reader

Under the motto “my vision is,” the campaign will showcase several Chicago Lighthouse participants, who will share their dreams, or vision, for the future. We hope to raise funds through online donations so that current and prospective program participants will receive the vision care and adaptive devices they need to reach their goals and vision.

We encourage everyone to join us on Giving Tuesday @ #CLHgivingtuesday and helping by making a donation or simply spreading the word. December is the time of year when many focus on holiday and end-of-year giving, and your gift to the Chicago Lighthouse will help those with vision loss live a more independent and fulfilling life.

For more information, contact David DeBoer at 312-997-3668, or email him at david.deboer@chicagolighthouse.org. Stay tuned to Sandy’s View as well as our Facebook and Twitter pages, where we will soon share more information on how you can get involved.

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